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Ruben is an Art Director with 5+ years building social-first campaigns for brands like TikTok, Tinder and Greenpeace at agencies like We Are Social and Social Social. Every creative decision is grounded in strategy tailored to the client's goals. Beyond client work, he runs @rubenseehof, a channel and community around 2D animation and anime, where he tests formats every week and brings the learnings back into campaign work. He also works with AI tools like ComfyUI, building his own workflows for visual ideation and production, always with an eye on responsible, commercially safe use.
I have a big heart for aesthetics and get energy from seeing something new. That same curiosity pushes me to go further as a designer, giving campaigns and social content a distinctive look that stands out in today’s media landscape.
As a creator, I enjoy sharing what I learn and connecting with people worldwide. My channels are where I test formats and hooks every week, and what I learn there goes straight back into the campaigns I work on.
With years of experience in editing and motion design and a strong passion for 2D animation, I follow social trends closely. Motion and sound give each project its own energy and rhythm. My 2D animation is hand-drawn. On the campaign side I build my own AI video workflows where they open up something new.
I stay up to date with social and tech trends, aligning what works now with each client’s goals. Every campaign starts with understanding the audience and translating insights into clear, effective strategy.
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